On Wednesday night (NYC time) we helped Samsung with the global launch of their new Full HD 3D LED TV.
Effectively, we were 'liberating' 2D content and taking it into a new dimension.
So, we staged a 'secret concert' in Times Square, having The Black Eyed Peas step out of a large television stage set and treat 20,000 people to a new dimension in entertainment.
The whole bash was filmed in 3D by James Cameron (and broadcast live on five Times Square digital billboards).
Donald Trump, Hilary Duff and Andy Samberg were among the guests.
Pee
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