Firstly, let me re-state for the record that this blog is first and foremost about my starring role in a big-stakes documentary called 'Radical Orchidectomy and the Chemical Infusion' (aka 'Pee's Affair With Cancer').
And even though my professional life is largely consumed by brand stuff I wanted to keep this site free of work musings.
However, yesterday I saw a print advertisement that warmed my very soul (so I'm placing this post in the 'Pee's positivity and happiness' drawer). Yes, a print advertisement - that form of communication most popular (and effective) pre-1990.
In a brilliant stroke of 'humility' (and fan-savvy branding) ESPN honoured Michael Phelps' eight Olympic gold medals at the same time as boldly stating that for the 9 nights of the mighty one's pursuit of history the team at ESPN were also tuned into opposition network NBC's pool coverage.
What a great piece of guerilla-total-sports-fans-are-we-reverse-psychology-meets-we've-just-muscled-into-the-conversation-although-we-were-not-an-official-sponsor type of thing.
Its cheekiness and brand relevance made me smile. Lots.
Pee
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