Or a fucked thing (if you're nattering with Matt Jones).
That debate aside, it is curious how you only really register an ad when it registers with you.
I can't remember seeing any ads for cancer in the past year.
But in the last three weeks I've seen tens of them.
Mainly sick mums. Sick kids. Sad music. Grey tones.
All of them melancholy and full of 80-piece heart-string orchestras.
When I'm through this experience I'm going to recommend better ways to market brand cancer to people (like the image above) to make them want to help donate vital funds rather than run a mile because of the cloud of depressing gloom that hangs over every piece of communication.
If I see another sad-faced bald head I'm going to slap it Benny Hill style.
Pee
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